NAA CALP case studies
NAA CALP · Put your knowledge to work in context.
The Certified Apartment Leasing Professional (CALP) is a credential for residential leasing and sales staff in the rental housing industry, offered through the education arm of the National Apartment Association (NAAEI). On NAA's own site, CALP appears in the NAAEI Credentials menu alongside CAM, CAMT, CAPS and CAS, so it sits within a family of multifamily credentials rather than as a standalone certificate. The NAA CALP case studies are 5 cases and about 4,178 words.
1Cedar Ridge: 210 Visits, 14 Leases, and Two Bad Options
Cedar Ridge is a 240-unit community at 91% occupancy with 18 leases expiring in the next 60 days. Last month the office logged 210 visits (walk-ins plus appointments), took 24 applications, and moved in 14 residents.
842 words, about 4 min2Reallocating a $4,500 Marketing Budget With a Hospital Opening in 90 Days
Your 300-unit community has a 4,500 monthly marketing budget. Last month: portal A cost 2,800, produced 90 leads and 6 leases; portal B cost 1,200, produced 40 leads and 1 lease; Google Ads cost 500, produced 25 leads and 4 leases.
814 words, about 4 min3The 8% Renewal on a Three-Year Resident With Open Work Orders
Unit 214 is a two-bedroom renting at 1,310 to a resident of three years. Market comps for comparable two-bedrooms run 1,375– 1,400, and the community is at 94% occupancy.
748 words, about 4 min4The Reserved Space, the Grab Bar, and the Owner's Instruction
A prospect who uses a wheelchair tours a ground-floor one-bedroom and wants to apply. She asks that the parking space closest to her unit be assigned to her, because the lot fills by evening and the overflow lot is more than 200 feet from the building.
902 words, about 5 min5The Failed Portal Payment and the One-Star Review
At 9:40 on a Thursday night, a resident of 14 months emails: her 1,375 rent payment, submitted through the online portal on the 3rd, showed 'processing' and then declined. She has now been charged a 75 late fee plus $10 per day.
872 words, about 4 min